Launching a high-profile expensive dud would cause more harm to Cook’s legacy than launching a successful headset would do it good. If that’s true, he’d likely be overly cautious about launching this new platform, not rushing it out the door against staunch internal opposition. 'But let’s say for the sake of argument that Cook is preoccupied with thoughts of his legacy. The iPhone, iPad and even Watch were all originally conceived under Apple’s co-founder Steve Jobs, who died in 2011”), long-time Apple watcher Jon Gruber is not so sure: Is Tim Cook launching this just to have something shiny on his resume? While the team at the FT are framing this narrative as a high-stakes move by Cook ('The headset will be Apple’s first new computing platform to have been developed entirely under his leadership.

We just need to wait a year for it to arrive.'Īpple is launching a mixed-reality headset, and the first public details are likely going to be revealed at WWDC 2023. There’s a lot to love about the fourth-generation iPhone SE. 'A phone that matches the broad feature set of the competition but is integrated into Apple’s services a refreshed design echoing one of the most popular models from the back catalog and an aggressively competitive price.

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